Email has become the most effective and speedy means of communication today. The prospect or the customer can read and understand at his convenience and comfort. This enables him to take a balance decision and does not jeopardize the prospective sale of the company.

The most effective method is combining the direct mail with call centre follow up. This doubles the chance of deal closure. The email is used to introduce the product, educate about it, create preliminary interest and generate a lead. If all the aspects of email marketing are followed accurately, it increases the chance of qualifying the lead.

The advantages of direct emailing for sales are:

• Reduction of cost per qualified lead.
• Achieve quick short term sales.
• Increase qualifying leads.
• Highly focused, effective campaign when followed by a phone call.